Advertising & Marketing Site Promotion

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By Stephen M

The power of Ad copy in online advertising

 This is my 6th hub here on hubpages, and I think I will write a little bit about, the power of effective Ad Copy, or internet advertising,

My last hub was primarily on creating unique webpages, that are keyword rich (not overly stuffed) remember if you try to over advertise, you probably will be penalized from search engines, such as google. Remember they do realize when certain words are stuffed into a page. this for those that don't know is "Keyword Density", which is another factor to look out for when you design your webpages. hubs, and blogs

What works in Internet Advertising?

Well, thats the million dollar question, what works for one may not work for the other, what works for a product your trying to advertise may work for a completely different product.

I would say the first step in writing a marketing campaign, is to approach the subject as a consumer, somebody that never heard of the product, and what really would make them hit that buy button.

Remember most purchases are from impulse buyers

YOU can write a succesful marketing campaign

Action Action Action

get the customer excited about it, on the spot! use call to action phrases, offer them free downloads to accompany their purchase, if your reselling a product, usually there is a reduced price listed. publish both prices.

Use a Thesaurus, if one word doesn't sound good in your ad copy, see if there is another word that would call more Action.

what would you rather do?

earn $50,000 in a month!

or

Get $50,000 every MONTH!

I would rather get $50,000 every month, earning it sounds like too much work!

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